“Couples Therapy” Butterfinger Campaign – AMA Event Flyer
I’ve made yet another flyer for an AMA/Marketing Analytics Group event. This time Jeremy Vandervoet, Marketing Director at Nestle, will be discussing the launch and campaign performance tracking behind Butterfinger Cups (essentially a Butterfinger version of Reese’s Peanut Butter Cups, another Nestle property). The Butterfinger Cups were launched with a big splash with a Superbowl ad, and several online components. Jeremy will break down some of the details of the campaign creation and launch, and will take part in an casual, open-ended Q and A session.
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