This short animation piece is a rundown of some helpful points to keep in mind when building and executing a marketing plan. I designed and animated it based on lessons I learned as an MBA student at UC Irvine. It sprung out of me digging up two years of class notes, while getting back into motion graphics work, and listening to some Ratatat (a great experimental electronic rock duo out of Brooklyn… check them out at It’s not at all intended to be a comprehensive list (don’t kill me for not including the “4P’s,” fellow marketers), but hopefully it’s a useful reference, and amusing to watch, for some.