Fit Day – Mobile App Analysis & UI Redesign

I put together the slides above as a quick analysis and set of recommendations for Internet Brands, for the improvement of their mobile experience for their Fit Day diet and exercise tracking product, and for the overall maximization of their market potential in the health segment. I created the slides when I was up for a Product Manager role, to give them a better sense of both my analytical and creative process and abilities (though not in an in depth manner by any means).

Things didn’t work out in the end for the role in question, but the slides serve as a quick overview of my general process in approaching competitive analysis, user experience, and product/UI design. Though it was a quick exercise, I mocked up the basic framework for a complete design and UI overhaul, complete with original iconography throughout.