SUMMARY

• Increased average monthly web traffic over 50% through a combination of site updates, original content, print ads, email, and social media (Facebook, Instagram, Pinterest, and Twitter) campaigns, editorial PR coordination, and collateral.

• Built company’s advertising presence, serving as lead designer/art director for print campaigns, and manage editorial and advertising media relationships, for outlets including Architectural Record, Architect’s Newspaper, Metropolis, Interior Design, Azure Magazine, and Architizer – Winner, Architectural Record’s Juried best single page ad 2017

• Formulation of marketing messaging and content, through copywriting for deployment across website product, information and news areas, collateral, ads, email blasts and award submissions

• Head user experience improvements to the website, including creation of wireframes, UI design, and interactive mockups in Invision and managing web vendor to execute outlined vision – led an overhaul of site UI, including a reorganization of the product line breakout, and various enhancements to the site functionality.

• Led sales analysis through the implementation of the business intelligence platform Grow, converting Salesforce opportunity and sales data into insights in the form of dashboards and metrics, via SQL and SOQL, giving greater visibility to national and international sales rep performance

• Creative/project management lead across channels, developing concepts, architecture/wire-frames, storyboards, and final execution for web UI/UX, print, video/motion graphics, social media, brand identity, e-commerce, sales presentations, info-graphics, content offers, collateral, campaigns (AdWords, email blasts, CTAs, etc) and swag, while serving as a liaison with clients and vendors

• Headed complete site redesign/rebuild, & overhaul of marketing efforts, including ads, video, displays and trade-show (NAB) presence, & collateral for pro AV equipment manufacturer, Bittree (www.bittree.com); rebranding and site redesign for Managed IT company, AMC (www.amcsolutions.com); redesigned vegan apparel e-commerce site to 650% sales increase & energy equipment and services client site to 20X increase in revenues

• Market research and copy writing/editing for PR, marketing plans/roadmaps, messaging, blogs, presentation/sales materials, and content offers

• Develop/manage/monitor marketing personas, campaigns, SEM/SEO, analytics, using CRM & analytics systems including Hubspot, while establishing a brand voice for the company and its clients across various channels – built company website (www.thebranderyla.com) and initiated its social media presence (YouTube, Instagram, blogs, etc) and currently heading rebranding to BrandVolta and headed transition to new site (www.brandvolta.com)

• Project/asset manager and client/vendor liaison in the creation of creative content, collateral, UI/UX, and client campaigns (AdWords, email blasts, CTAs, etc)

• Developed logos, brand guidelines, collateral, and web/print promotion packages for organizations such as the California State Senate (office of Senator Holly J. Mitchell) and video design and production for organizations such as a HepB.org (Winner of Hep B United Philadelphia “B A Hero” PSA Video Contest, 2012)

• Designed web and print marketing communications and signage for the American Marketing Association, Los Angeles, to increase event attendance, organization awareness, and brand equity

• Creative design and motion graphics for GSF Foundation’s annual charitable fundraising campaign, Send It On; presentation/motion design for GSF sponsored 2014 Ethical Edge, Leaders of Integrity awards ceremony

• Developed bilingual (English and Spanish) event branding, animated bumpers, video and dynamic text segments, and various motion graphics pieces for the 2014 Jafra National Conference in Las Vegas

• Edited, color corrected, and retouched video (including multi-camera shoots) and photography, and keyed raw green screen footage, working across Final Cut and Adobe CC to create final pieces

• Designed, conducted, and analyzed surveys, interviews and log-in polls to gather quantitative and qualitative insights from Hyundai enthusiasts and potential Gen-Y users

• Developed original visual collateral, videos, and iconography, and a comprehensive strategic framework for a communication plan presented to Hyundai brand management, marketing and advertising leadership

• Created marketing collateral and templates for planning, ops and sales teams to ensure consistent communication of product and brand image, and value proposition to clients

• Collaborated with Chief of Staff and product marketing and sales management to develop original layouts, graphics, interface mockups, iconography, and copy for presentations for marketing and sales leadership, reaching key clients and partners

• Partnered with digital strategy/business development and market research groups in the formulation of a market survey to track knowledge of and interest in emerging technologies crucial to the product roadmap

• Led branding efforts, developing original logos, icons, and fonts, for various applications. Contributed to titles including Terminator Salvation, Knowing, Taken, Moon, Avatar, Pinocchio, and Transformers 2

• Liaised across departments and functions, working closely with management, producers, production artists, editors, and programmers to develop and execute various innovative forms of added value content

• Designed and animated for applications including DVD and Bluray menus, featurettes, interactive special features and games, set top apps, mobile apps, corporate presentations, and cloud based television

• Contributed design, production, and project management skills to titles such as The Lord of The Rings trilogy, The Simpsons, Robocop, King Kong, Pan’s Labyrinth, Once, and Mr. and Mrs. Smith

• Improved operational efficiency by setting up quality control procedures for static and motion deliveries, training new staff, and serving as a liaison with freelancers

• Utilized large format printers, electronic vinyl cutting machine, and manual die cutting in the design and execution of original signage and displays, from digital design, through print production, mounting and arrangement

• Coordinated with internal and external departments and vendors in the development of promotional events and campaigns, newspaper ads, web ads, public signage, and point-of-purchase displays that helped increase sales and store traffic

• Merage Faculty Fellow Scholarship Recipient • National Society of Hispanic MBAs • Diversity in Business Association – Marketing VP • Entertainment Management Association • Merage Marketing Association

• National Society of Collegiate Scholars

• Coursework in 3D Modeling and Texture Mapping, Maya

CERTIFICATIONS