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Christmas in July – Event Branding and Promotions for State Senator Holly J. Mitchell

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Here is the initial print/e-flyer I designed for the upcoming community event, “Christmas in July,” brought to the people of Los Angeles by California State Senator Holly J. Mitchell. This will be the 4th year Senator Mitchell (formerly State Assemblywoman Mitchell) has put on the event, which helps promote fun, healthy living, education, and family unity, in the community, with the help of sponsors.  She and her team figured it was about time to brand it, and polish its visual presentation, and promotions. This is where I came in.

“Activity Zones” have been a part of the event since its inception. I decided to help communicate these through simple icons, which I will also be carrying over to an activity punchcard, or passport, that will be completed and printed in time for the event. The goal is to also have branded collateral/swag, including t-shirts and stickers. Stay tuned for updates!

Laserfiche – Promotional Video

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I don’t think any designer likes spec work, but sometimes it’s a necessary evil. Over the weekend, I put together this video piece as a sample of what I can do for Laserfiche, tapping into my abilities in design, motion graphics animation, video and sound editing, and marketing, as a multimedia designer and an MBA. The only asset provided was the raw green-screen interview footage, captured at 2 vantage-points simultaneously, which I have edited down to what you see here. All other elements, such as logos and icons, I have created from scratch (or recreated from online reference, in the case of the Laserfiche logo). I used Adobe Photoshop, Illustrator, Premiere, After Effects, and Audition, as well as Apple’s Garageband, and Maxon’s Cinema 4D.

I should add, the source audio was pretty bad, which didn’t give me much to work with, but I’ve improved it as much as I could through some processing in Audition.

Storytelling to Engage – Event Flyer

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It’s not the new year yet, but I’ve already designed an e-flyer for the first AMA, Los Angeles event of 2014, shown above here (and, currently, on the official AMA LA site). The American Marketing Association, Los Angeles, together with eSage Group, will be welcoming Doug Barasch, Senior Director of Digital Marketing and Strategy at Universal Music Group, to share his experience as a marketer as it relates to everything storytelling. Marketers have long known about the importance and power of storytelling in gaining and keeping a captive audience. However, thanks to the tools and channels available today, marketers now have the opportunity to allow audiences to become more deeply immersed in stories, and become active participants in building them, through games, social media, contests, and various forms of crowdsourcing. As with any other marketing tool, measurement is also key in order to track effectiveness. Doug Barasch will be discussing it all at Areal Restaurant in Santa Monica on the evening of Tuesday, January 7th.