Stepped into a digital leadership role post-acquisition, refining marketing strategy and maintaining brand consistency across platforms during a critical period of transition.

• Directed internal and external teams to enhance web content, optimize landing pages, and design automated drip campaigns.

• Drove digital lead generation by adopting Salesforce Account Engagement and implementing Data Cloud to streamline lead segmentation time and increase campaign responsiveness.

• Introduced internal and external newsletter initiatives, including SPARKS, a quarterly digital magazine to enhance public presence, internal alignment and partner communication.

• Utilized web analytics and surveys to sharpen audience targeting and improve brand experience.

• Led internal teams and external vendors in diversification and expansion of social media content, increasing engagement by over 50%.

Brought on during startup phase as Arktura’s first dedicated marketing hire, building and elevating performance of US and Argentina-based marketing team of 12+. Guided team in diverse design, marketing, licensing, and administrative support functions. Shaped and enacted strategic content and crafted messaging for dissemination across multiple channels. Offered strategic marketing support to internal sales teams and 45+ domestic and global rep groups.

• Engaged with partners and owners and cultivated cross-divisional relationships to amplify media exposure, prospect leads, and close sales.

• Headed print and digital campaigns maximizing effectiveness of $250K+ USD in annual ad spend across multiple outlets.

• Meticulously managed departmental budget with annual spends of over $650K USD. Forged path for ongoing improvements to collateral, website user experience and SEO through continual opportunity identification and maximization. Established objectives and KPIs.

• Transformed Arktura’s image through comprehensive brand refresh, product collateral revitalization, and relaunch of arktura.com. 

• Spearheaded go-to-market efforts for multiple product line launches, deftly maneuvering product and service positioning to shift market perception from niche bespoke manufacturer to industry leader.  

• Helmed product launches, branding, messaging, and marketing efforts during pivotal period of robust sales growth—4X+ growth over four years. 

• Fueled remarkable 400% increase in average monthly captured leads over two years and fostered YOY growth throughout tenure by through savvy use of integrated marketing, including social media and marketing automation platforms.

• Drove adoption of tools key to the growth of the business, including Salesforce Pardot and Hubspot and their integration into arktura.com

Boutique studio providing design/art direction, creative project management, marketing strategy/management, content planning/creation, branding, UI/UX, and promotional services internally and for clients in sectors including music, pro audio-visual, automotive, apparel/fashion, lifestyle, tech/IT, education, and energy – a Hubspot Certified Partner

• Headed complete site redesign/rebuild, & overhaul of marketing efforts, including ads, video, displays and tradeshow (NAB) presence, & collateral for pro AV equipment manufacturer, Bittree (www.bittree.com)

• Redesigned vegan apparel e-commerce site to 650% sales increase & energy equipment and services client site to 20X increase in revenues

• Established a brand voice for the company and its clients across various channels - headed company website (www.thebranderyla.com) and initiated its social media presence (YouTube, Instagram, blogs, etc) and led eventual rebranding to BrandVolta, including new site (www.brandvolta.com)

• Market research, copy writing/editing, and planning for PR, marketing plans/roadmaps, messaging, blogs, presentation/sales materials, and content offers

• Develop/manage/monitor lead nurturing campaigns, SEM, analytics, and CRM back-end in marketing systems including Hubspot

MBA Practicum - Working with a group of MBAs, utilized extensive primary research and market intelligence focused on Gen Y consumers to developed an external-facing brand persona capable of maximizing Hyundai's overall brand appeal and growth potential

• Designed and analyzed surveys and log-in polls deployed through Hyundai's Think Tank community to gather insights from Hyundai enthusiast

• Gathered qualitative insights by conducting and analyzing vox pop interviews on the UCI campus and immersive interviews with Hyundai owners

• Coded hours of interview footage, and produced and edited video segments presented to Hyundai brand management, marketing and advertising leadership

• Developed and designed original visual collateral and iconography to communicate the recommended brand persona

• Developed a comprehensive strategic framework for a communication plan to weave the new persona into the existing brand

Utilized quantitative and qualitative data to formulate positioning and messaging for AdWorks products (web, mobile, and television), with a focus on AT&T U-verse IPTV as a platform for targeted advertising, in the form of traditional TV spots, and iTV offerings (interactive overlays, t-commerce, interactive channels, etc.)
• Designed marketing collateral and templates for AdWorks planning, Ops and Sales teams to assure effective and consistent communication of product and brand image and value proposition to clients
• Collaborated with Chief of Staff and Product Marketing and Sales Directors to develop original layouts, graphics, interface mockups, iconography, and copy for presentations for AdWorks Marketing and Sales leadership, reaching key clients and partners
• Partnered with AdWorks’ Digital Strategy/Business Dev and Market Research groups, in conjunction with Ipsos and MediaLink, in the formulation of a market survey tracking knowledge of and interest in new and emerging technologies crucial to the product roadmap

Conceived and executed creative and interface design for clients including Disney, 20th Century Fox, Universal, Warner Brothers, Audi, Lucasfilm, Summit, Paramount, Sony, Microsoft, and Active Video

• Led branding efforts, developing logos, icons, and fonts, for various applications. Contributed to titles including Terminator Salvation, Knowing, Taken, Moon, Avatar, Pinocchio, and Transformers 2

• Liaised across functions, working closely with management, producers, production artists, editors, and programmers to develop and execute various innovative forms of added value content

• Designed and animated for applications including DVD and Bluray menus, featurettes, interactive special features and games, set top apps, mobile apps, corporate presentations, and cloud based television

Conceived, designed, and animated UI and Motion Graphics for DVD and Bluray home entertainment and concert graphics for clients including 20th Century Fox, Lionsgate, NewLine Cinema and the US Government

• Contributed design and production skills to titles such as The Lord of The Rings trilogy, The Simpsons, Robocop, King Kong, Pan’s Labyrinth, Once, The Last King of Scotland and Mr. and Mrs. Smith, developing and executing looks for home entertainment releases

• Improved operational efficiency by setting up quality control procedures for static and motion deliveries, training new staff, and serving as a liaison with freelancers

• Played a key role in project management, updating online client review areas, and tracking assets and deliverables

• Assisted in propbuilding, and set-up, filming, and photography of original assets, and capture and editing of raw film footage