Smart Data – AMA Event Flyer
Here’s my latest e-flyer for the American Marketing Association. We’re back to Areal Restaurant, for what the AMA and The LA Marketing Analytics Group are hoping will become a monthly, or at least a semi-monthly speaker series. The focus again is on the role of data in marketing, and they have two speakers, Greg Durkin, VP of Research at Warner Bros. Pictures and Duane Bedard of eSage Group, who will be talking about their use of data and analytics in understanding consumers and predicting market behavior.
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