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Font Creation and Mobile App UI Concepting
Font Creation and Mobile App UI Concepting
During the “look proposal” stage for the dvd and bluray of Avatar, Fox asked to see something similar to, but more aesthetically pleasing than the infamous typeface Papyrus, which had been used for subtitling in the film’s Na’vi sequences. Note this was years before the SNL parody on the topic.
During the “look proposal” stage for the dvd and bluray of Avatar, Fox asked to see something similar to, but more aesthetically pleasing than the infamous typeface Papyrus, which had been used for subtitling in the film’s Na’vi sequences. Note this was years before the SNL parody on the topic.
I used Papyrus, together with the film’s logo, as a launching point for a full set of custom characters within Illustrator, and then combined them into a custom built font using Fontographer. In the end, this font was used in the first dvd and bluray menusets, as well as in packaging. And yes, it went on to gain the nickname “Omartar” around the office.
I used Papyrus, together with the film’s logo, as a launching point for a full set of custom characters within Illustrator, and then combined them into a custom built font using Fontographer. In the end, this font was used in the first dvd and bluray menusets, as well as in packaging. And yes, it went on to gain the nickname “Omartar” around the office.
Above you will find a breakdown of the characters I made for the font. Belo you can see inontext examples of how the font was used in the bluray menuset.
Above you will find a breakdown of the characters I made for the font. Belo you can see inontext examples of how the font was used in the bluray menuset.
The following images, meanwhile, are some examples of how it was used on packaging, domestically (in the US), and internationally (with an example from Bulgaria)
The following images, meanwhile, are some examples of how it was used on packaging, domestically (in the US), and internationally (with an example from Bulgaria)
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