Here’s the latest flyer I’ve made for the American Marketing Association Los Angeles. I worked in a bit of my iconography work for illustrate the theme of the evening – determining marketing attribution across different platforms and points in the shopping and product discover journey.
I’ve made yet another flyer for an AMA/Marketing Analytics Group event. This time Jeremy Vandervoet, Marketing Director at Nestle, will be discussing the launch and campaign performance tracking behind Butterfinger Cups (essentially a Butterfinger version of Reese’s Peanut Butter Cups, another Nestle property). The Butterfinger Cups were launched with a big splash with a Superbowl ad, and several online components. Jeremy will break down some of the details of the campaign creation and launch, and will take part in an casual, open-ended Q and A session.
If you’re in the LA area and curious about how to get started building out a website of your own, head out to this event, presented by Patrick Greenough, president of Technology of the American Marketing Association, Los Angeles, who I have been working with for a few months to improve the organization’s overall branding and quality of marketing communications. I designed this e-flyer as part of that effort. At the talk, he’ll be focusing on how to get started with WordPress as a CMS (Content Management System). I can vouch for the usefulness of this platform – my own site is built off a WordPress framework!
Here’s my latest e-flyer for the American Marketing Association. We’re back to Areal Restaurant, for what the AMA and The LA Marketing Analytics Group are hoping will become a monthly, or at least a semi-monthly speaker series. The focus again is on the role of data in marketing, and they have two speakers, Greg Durkin, VP of Research at Warner Bros. Pictures and Duane Bedard of eSage Group, who will be talking about their use of data and analytics in understanding consumers and predicting market behavior.
My involvement with the American Marketing Association continues, and this time I’ve designed an e-flyer for their February wine mixer, to be held in Santa Monica at Bodega Wine Bar. This venue offers a classy place for business and marketing professionals to mix, mingle, and sample various wines and wine pairings.
You can still RSVP at amalosangeles.com
It’s not the new year yet, but I’ve already designed an e-flyer for the first AMA, Los Angeles event of 2014, shown above here (and, currently, on the official AMA LA site). The American Marketing Association, Los Angeles, together with eSage Group, will be welcoming Doug Barasch, Senior Director of Digital Marketing and Strategy at Universal Music Group, to share his experience as a marketer as it relates to everything storytelling. Marketers have long known about the importance and power of storytelling in gaining and keeping a captive audience. However, thanks to the tools and channels available today, marketers now have the opportunity to allow audiences to become more deeply immersed in stories, and become active participants in building them, through games, social media, contests, and various forms of crowdsourcing. As with any other marketing tool, measurement is also key in order to track effectiveness. Doug Barasch will be discussing it all at Areal Restaurant in Santa Monica on the evening of Tuesday, January 7th.
Here’s my latest flyer for the American Marketing Association, this time for a Holiday Mixer that will bring together AMALA members with those of the International Association of Business Communicators (IABC) and the Hispanic Public Relations Association (HPRA). I made two slightly different versions, one for e-communications, one for print (shown above). You likely won’t be seeing snow in Los Angeles any time soon, barring some extreme climate change, but in honor of the holidays, and the event venue (Downtown LA’s Golden Gopher), I chose to bring the snow to Downtown LA. Happy Holidays!
Here’s another quick e-flyer I made recently for the Los Angeles chapter of the American Marketing Association – this time, for a benefit concert it will be sponsoring late in the month of November. Students from board member and music teacher Bobby Borg’s UCLA Extension DIY Music Marketing class will be performing, and proceeds will benefit Education Through Music Los Angeles.
Here’s another Halloween related post for everyone. If you visit the American Marketing Association Los Angeles website ( http://amalosangeles.com/ ) now through next week, you’ll find an e-flyer I quickly designed to promote the upcoming 2013 AMA LA Halloween Mixer. I took advantage of the free reign I was given to do some custom lettering. All the text you see on the top is hand drawn, starting with a quick sketch, followed by redrawing and refinement in Illustrator. I built the final layout in Photoshop, compositing a few other elements that I also drew in Illustrator.