Here’s another Halloween related post for everyone. If you visit the American Marketing Association Los Angeles website ( http://amalosangeles.com/ ) now through next week, you’ll find an e-flyer I quickly designed to promote the upcoming 2013 AMA LA Halloween Mixer. I took advantage of the free reign I was given to do some custom lettering. All the text you see on the top is hand drawn, starting with a quick sketch, followed by redrawing and refinement in Illustrator. I built the final layout in Photoshop, compositing a few other elements that I also drew in Illustrator.