I was recently called upon by the Los Angeles community clinic, Clínica Monsenor Oscar A Romero, also know as simply, Clínica Romero, to help promote their upcoming fundraiser at Suede Bar and Lounge, at the Westin Bonaventure Hotel in Downtown. The clinic takes its name from the famous late Salvadorian Archbishop, Oscar Romero, who was assassinated for speaking out against injustice in his country. Appropriate for a clinic serving primarily low income Latino communities. I made the above flyer to help announce the event, and some of their available sponsorship levels, since the organization does depend heavily on donations.
I recently was called up again by LAtinas – LAtina Public Service Academy, an education and professional mentorship program targeting girls from primarily Latino areas of Los Angeles, this time, to help promote their upcoming mixer at Yxta, the trendy bar and Mexican restaurant located in Los Angeles’ Arts District. With the colorfulness of the venue in mind, I whipped up the above e-flyer. Everyone is welcome to join in on July 15th during their happy hour, from 5 -7 PM.
Here is the initial print/e-flyer I designed for the upcoming community event, “Christmas in July,” brought to the people of Los Angeles by California State Senator Holly J. Mitchell. This will be the 4th year Senator Mitchell (formerly State Assemblywoman Mitchell) has put on the event, which helps promote fun, healthy living, education, and family unity, in the community, with the help of sponsors. She and her team figured it was about time to brand it, and polish its visual presentation, and promotions. This is where I came in.
“Activity Zones” have been a part of the event since its inception. I decided to help communicate these through simple icons, which I will also be carrying over to an activity punchcard, or passport, that will be completed and printed in time for the event. The goal is to also have branded collateral/swag, including t-shirts and stickers. Stay tuned for updates!
Here’s the latest flyer I’ve made for the American Marketing Association Los Angeles. I worked in a bit of my iconography work for illustrate the theme of the evening – determining marketing attribution across different platforms and points in the shopping and product discover journey.
Here is what the final event flyer for the LAtinas Launch Party ended up looking like. I continued the look I established with the initial “save the date,” for the most part. One important addition was the logos of all the sponsoring companies, including, most prominently, the Southern California Gas Company, as the biggest donor. All the board member names are also integrated in the background, to recognize their contributions, and serve as a textural element. I attended the event, and by the size of the crowd, it seems to have been a success.
I’ve made yet another flyer for an AMA/Marketing Analytics Group event. This time Jeremy Vandervoet, Marketing Director at Nestle, will be discussing the launch and campaign performance tracking behind Butterfinger Cups (essentially a Butterfinger version of Reese’s Peanut Butter Cups, another Nestle property). The Butterfinger Cups were launched with a big splash with a Superbowl ad, and several online components. Jeremy will break down some of the details of the campaign creation and launch, and will take part in an casual, open-ended Q and A session.
I recently became involved with LAtinas, a charity that helps provide government and public policy training to deserving female high school juniors and seniors from low-income communities, particularly, as the name implies, Latinas around the Los Angeles area. I’ve been helping them out with some design and promotions work, and I recently created this flyer, which will be distributed via email as well as print, to help promote their launch party coming up in late April, in downtown LA. The goal is to raise awareness, and to hopefully bring in attendees, as well as new sponsors and donors. The organization is an offshoot of LOFT (Latinos On Fast Track), and should be getting its own website soon.
You can currently donate online via YouCaring.com.
I don’t think any designer likes spec work, but sometimes it’s a necessary evil. Over the weekend, I put together this video piece as a sample of what I can do for Laserfiche, tapping into my abilities in design, motion graphics animation, video and sound editing, and marketing, as a multimedia designer and an MBA. The only asset provided was the raw green-screen interview footage, captured at 2 vantage-points simultaneously, which I have edited down to what you see here. All other elements, such as logos and icons, I have created from scratch (or recreated from online reference, in the case of the Laserfiche logo). I used Adobe Photoshop, Illustrator, Premiere, After Effects, and Audition, as well as Apple’s Garageband, and Maxon’s Cinema 4D.
I should add, the source audio was pretty bad, which didn’t give me much to work with, but I’ve improved it as much as I could through some processing in Audition.
If you’re in the LA area and curious about how to get started building out a website of your own, head out to this event, presented by Patrick Greenough, president of Technology of the American Marketing Association, Los Angeles, who I have been working with for a few months to improve the organization’s overall branding and quality of marketing communications. I designed this e-flyer as part of that effort. At the talk, he’ll be focusing on how to get started with WordPress as a CMS (Content Management System). I can vouch for the usefulness of this platform – my own site is built off a WordPress framework!
Here’s my latest e-flyer for the American Marketing Association. We’re back to Areal Restaurant, for what the AMA and The LA Marketing Analytics Group are hoping will become a monthly, or at least a semi-monthly speaker series. The focus again is on the role of data in marketing, and they have two speakers, Greg Durkin, VP of Research at Warner Bros. Pictures and Duane Bedard of eSage Group, who will be talking about their use of data and analytics in understanding consumers and predicting market behavior.