I was recently called upon by the Los Angeles community clinic, Clínica Monsenor Oscar A Romero, also know as simply, Clínica Romero, to help promote their upcoming fundraiser at Suede Bar and Lounge, at the Westin Bonaventure Hotel in Downtown. The clinic takes its name from the famous late Salvadorian Archbishop, Oscar Romero, who was assassinated for speaking out against injustice in his country. Appropriate for a clinic serving primarily low income Latino communities. I made the above flyer to help announce the event, and some of their available sponsorship levels, since the organization does depend heavily on donations.
Here is the initial print/e-flyer I designed for the upcoming community event, “Christmas in July,” brought to the people of Los Angeles by California State Senator Holly J. Mitchell. This will be the 4th year Senator Mitchell (formerly State Assemblywoman Mitchell) has put on the event, which helps promote fun, healthy living, education, and family unity, in the community, with the help of sponsors. She and her team figured it was about time to brand it, and polish its visual presentation, and promotions. This is where I came in.
“Activity Zones” have been a part of the event since its inception. I decided to help communicate these through simple icons, which I will also be carrying over to an activity punchcard, or passport, that will be completed and printed in time for the event. The goal is to also have branded collateral/swag, including t-shirts and stickers. Stay tuned for updates!
Here’s the latest flyer I’ve made for the American Marketing Association Los Angeles. I worked in a bit of my iconography work for illustrate the theme of the evening – determining marketing attribution across different platforms and points in the shopping and product discover journey.
Here is what the final event flyer for the LAtinas Launch Party ended up looking like. I continued the look I established with the initial “save the date,” for the most part. One important addition was the logos of all the sponsoring companies, including, most prominently, the Southern California Gas Company, as the biggest donor. All the board member names are also integrated in the background, to recognize their contributions, and serve as a textural element. I attended the event, and by the size of the crowd, it seems to have been a success.
I don’t think any designer likes spec work, but sometimes it’s a necessary evil. Over the weekend, I put together this video piece as a sample of what I can do for Laserfiche, tapping into my abilities in design, motion graphics animation, video and sound editing, and marketing, as a multimedia designer and an MBA. The only asset provided was the raw green-screen interview footage, captured at 2 vantage-points simultaneously, which I have edited down to what you see here. All other elements, such as logos and icons, I have created from scratch (or recreated from online reference, in the case of the Laserfiche logo). I used Adobe Photoshop, Illustrator, Premiere, After Effects, and Audition, as well as Apple’s Garageband, and Maxon’s Cinema 4D.
I should add, the source audio was pretty bad, which didn’t give me much to work with, but I’ve improved it as much as I could through some processing in Audition.
If you’re in the LA area and curious about how to get started building out a website of your own, head out to this event, presented by Patrick Greenough, president of Technology of the American Marketing Association, Los Angeles, who I have been working with for a few months to improve the organization’s overall branding and quality of marketing communications. I designed this e-flyer as part of that effort. At the talk, he’ll be focusing on how to get started with WordPress as a CMS (Content Management System). I can vouch for the usefulness of this platform – my own site is built off a WordPress framework!
It’s not the new year yet, but I’ve already designed an e-flyer for the first AMA, Los Angeles event of 2014, shown above here (and, currently, on the official AMA LA site). The American Marketing Association, Los Angeles, together with eSage Group, will be welcoming Doug Barasch, Senior Director of Digital Marketing and Strategy at Universal Music Group, to share his experience as a marketer as it relates to everything storytelling. Marketers have long known about the importance and power of storytelling in gaining and keeping a captive audience. However, thanks to the tools and channels available today, marketers now have the opportunity to allow audiences to become more deeply immersed in stories, and become active participants in building them, through games, social media, contests, and various forms of crowdsourcing. As with any other marketing tool, measurement is also key in order to track effectiveness. Doug Barasch will be discussing it all at Areal Restaurant in Santa Monica on the evening of Tuesday, January 7th.
Here’s my latest flyer for the American Marketing Association, this time for a Holiday Mixer that will bring together AMALA members with those of the International Association of Business Communicators (IABC) and the Hispanic Public Relations Association (HPRA). I made two slightly different versions, one for e-communications, one for print (shown above). You likely won’t be seeing snow in Los Angeles any time soon, barring some extreme climate change, but in honor of the holidays, and the event venue (Downtown LA’s Golden Gopher), I chose to bring the snow to Downtown LA. Happy Holidays!
Here’s another quick e-flyer I made recently for the Los Angeles chapter of the American Marketing Association – this time, for a benefit concert it will be sponsoring late in the month of November. Students from board member and music teacher Bobby Borg’s UCLA Extension DIY Music Marketing class will be performing, and proceeds will benefit Education Through Music Los Angeles.
Here’s another Halloween related post for everyone. If you visit the American Marketing Association Los Angeles website ( http://amalosangeles.com/ ) now through next week, you’ll find an e-flyer I quickly designed to promote the upcoming 2013 AMA LA Halloween Mixer. I took advantage of the free reign I was given to do some custom lettering. All the text you see on the top is hand drawn, starting with a quick sketch, followed by redrawing and refinement in Illustrator. I built the final layout in Photoshop, compositing a few other elements that I also drew in Illustrator.