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Storytelling to Engage – Event Flyer

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It’s not the new year yet, but I’ve already designed an e-flyer for the first AMA, Los Angeles event of 2014, shown above here (and, currently, on the official AMA LA site). The American Marketing Association, Los Angeles, together with eSage Group, will be welcoming Doug Barasch, Senior Director of Digital Marketing and Strategy at Universal Music Group, to share his experience as a marketer as it relates to everything storytelling. Marketers have long known about the importance and power of storytelling in gaining and keeping a captive audience. However, thanks to the tools and channels available today, marketers now have the opportunity to allow audiences to become more deeply immersed in stories, and become active participants in building them, through games, social media, contests, and various forms of crowdsourcing. As with any other marketing tool, measurement is also key in order to track effectiveness. Doug Barasch will be discussing it all at Areal Restaurant in Santa Monica on the evening of Tuesday, January 7th.

 

Holiday Mixer at The Golden Gopher

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Here’s my latest flyer for the American Marketing Association, this time for a Holiday Mixer that will bring together AMALA members with those of the International Association of Business Communicators (IABC) and the Hispanic Public Relations Association (HPRA). I made two slightly different versions, one for e-communications, one for print (shown above). You likely won’t be seeing snow in Los Angeles any time soon, barring some extreme climate change, but in honor of the holidays, and the event venue (Downtown LA’s Golden Gopher), I chose to bring the snow to Downtown LA. Happy Holidays!

AMA Sponsored Education Through Music Benefit Concert – Event Flyer

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Here’s another quick e-flyer I made recently for the Los Angeles chapter of the American Marketing Association – this time, for a benefit concert it will be sponsoring late in the month of November. Students from board member and music teacher Bobby Borg’s UCLA Extension DIY Music Marketing class will be performing, and proceeds will benefit Education Through Music Los Angeles.

2013 AMA LA Halloween Mixer

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Here’s another Halloween related post for everyone. If you visit the American Marketing Association Los Angeles website ( http://amalosangeles.com/ ) now through next week, you’ll find an e-flyer I quickly designed to promote the upcoming 2013 AMA LA Halloween Mixer. I took advantage of the free reign I was given to do some custom lettering. All the text you see on the top is hand drawn, starting with a quick sketch, followed by redrawing and refinement in Illustrator. I built the final layout in Photoshop, compositing a few other elements that I also drew in Illustrator.