Laserfiche – Promotional Video

I don’t think any designer likes spec work, but sometimes it’s a necessary evil. Over the weekend, I put together this video piece as a sample of what I can do for Laserfiche, tapping into my abilities in design, motion graphics animation, video and sound editing, and marketing, as a multimedia designer and an MBA. The only asset provided was the raw green-screen interview footage, captured at 2 vantage-points simultaneously, which I have edited down to what you see here. All other elements, such as logos and icons, I have created from scratch (or recreated from online reference, in the case of the Laserfiche logo). I used Adobe Photoshop, Illustrator, Premiere, After Effects, and Audition, as well as Apple’s Garageband, and Maxon’s Cinema 4D.

I should add, the source audio was pretty bad, which didn’t give me much to work with, but I’ve improved it as much as I could through some processing in Audition.