In 2010 Georgia Aquarium, the largest aquarium in the world, asked Trailer Park, where I was working at the time, to present some concepts for an iPhone app. They were just beginning to explore the possibility of developing an app, and wanted to see where they could take it, to enhance the visiting experience, engage fans of aquatic life, and use it as a marketing tool to help draw in guests. Above are a few of the frames I created to help visualize some of the countless possibilities: animal info/trading cards, virtual maps, augmented reality, QR code info points, supplemental video, interactive projections, kiosk interactivity, virtual exhibits, personalized merchandise, virtual pets, quizzes, games, and more.