Vegan and sustainable clothing vendor Lookie Lou turned to us to modernize its online presence and handling of online transactions, starting with transitioning to Shopify. The redesign had both aesthetic and practical reasons: increased flexibility, functionality, and control, and lower overhead costs. I led this entire process, building out the site’s look, feel, flow, and functionality, and also managing the upload and categorization of countless product parameters. It was a bit of a learning process, since this was my first time working with Shopify, and it’s proprietary Liquid code. In the end it added functionality over the previous site, on the front-end, for users/customers, and the back-end. internally, for the company.