As part of the campaign, in May of 2007, a concert involving all of the biggest stars of Congolese music was held in the capital city of Kinshasa. Throughout the concert, documentary segments highlighting each of the 4 main messages were played. I created the segments shown here as transitions into and out of these clips, using greenscreen footage of Congolese natives spelling out each of the letters with their hands. This was important, as it helped humanize the issue, and made the presentation of content more relatable to the Congolese people, particularly when paired with the familiar sound of their native music.