Trusted Power Systems
Trusted Power Systems
Website Redesign and Web Promotions
Website Redesign and Web Promotions
Trusted Power Systems is a supplier of generators and generator services. Similar to the work I did for Lookie Lou (see under projects), and partially over the same time period, I went about completely rebuilding the site Chicago based generator vendor and service provider Trusted Power Systems. The frames here show an overview of the final product, completely responsive, as it looked upon its launch around March of 2015. Read on to learn more about the sales impact this new site and its associated promotions had on revenue.
Trusted Power Systems is a supplier of generators and generator services. Similar to the work I did for Lookie Lou (see under projects), and partially over the same time period, I went about completely rebuilding the site Chicago based generator vendor and service provider Trusted Power Systems. The frames here show an overview of the final product, completely responsive, as it looked upon its launch around March of 2015. Read on to learn more about the sales impact this new site and its associated promotions had on revenue.
As with the Lookie Lou, the redesign and relaunch wasn’t only aesthetic, but also involved the transferring of all skews (in the hundreds here) to Shopify. This platform increased flexibility, functionality, and control, all while lowering overhead costs. I led this entire process, building out the site’s look, feel, flow, and functionality, and also managing the upload and categorization of countless products, as well areas like document and media libraries, manufacturer information pages, and blogposts. The redesign was also a great opportunity to better communicate the company’s services and story, starting with the slider images, highlighted below.
As with the Lookie Lou, the redesign and relaunch wasn’t only aesthetic, but also involved the transferring of all skews (in the hundreds here) to Shopify. This platform increased flexibility, functionality, and control, all while lowering overhead costs. I led this entire process, building out the site’s look, feel, flow, and functionality, and also managing the upload and categorization of countless products, as well areas like document and media libraries, manufacturer information pages, and blogposts. The redesign was also a great opportunity to better communicate the company’s services and story, starting with the slider images, highlighted below.
Though the site was built with full e-commerce capabilities, we realized the company’s core money maker was still its service and maintenance services, concentrated in the Chicagoland area. Once the site was live, we launched geographically targeted Google AdWords campaigns, which I created, deployed, and tracked. I also made sure to integrate TPS’s internal job tracking system, Jobber, into the site’s structure, though its forms, to expedite service and streamline internal operations. These efforts, combined with targeted direct mail mail campaigns (which I did not handle) helped dramatically increase inquiries and quote requests, and more importantly, sales. By 20X in fact! The following case study I prepared for the Brandery LA (later rebranded to BrandVolta) highlights this:
Though the site was built with full e-commerce capabilities, we realized the company’s core money maker was still its service and maintenance services, concentrated in the Chicagoland area. Once the site was live, we launched geographically targeted Google AdWords campaigns, which I created, deployed, and tracked. I also made sure to integrate TPS’s internal job tracking system, Jobber, into the site’s structure, though its forms, to expedite service and streamline internal operations. These efforts, combined with targeted direct mail mail campaigns (which I did not handle) helped dramatically increase inquiries and quote requests, and more importantly, sales. By 20X in fact! The following case study I prepared for the Brandery LA (later rebranded to BrandVolta) highlights this:
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