UCLA Bruin Resource Center
UCLA Bruin Resource Center
Marketing Consulting and Collateral Package Design
Marketing Consulting and Collateral Package Design
Client:
Client:
UCLA
UCLA
UCLA (which also happens to be my alma mater) has an enrollment of over 43,000 students, and offers one of the most diverse college environments you can find.
UCLA (which also happens to be my alma mater) has an enrollment of over 43,000 students, and offers one of the most diverse college environments you can find.
The BRC, or Bruin Resource Center, was formed to help provide specialized support for select segments of the student population – transfer students, student military veterans, students with dependents, etc.
The BRC, or Bruin Resource Center, was formed to help provide specialized support for select segments of the student population – transfer students, student military veterans, students with dependents, etc.
Challege
Prior to my coming onboard for this project, these groups were highly fragmented in voice, and visual language. What little collateral was in existence was crude, mostly thrown together in Word. Logos had recently been developed by the Creative Director of UCLA, but had yet to be utilized in any significant way to represent the center. Apart from missing opportunities for raising program awareness and program synergy among students, crucial opportunities were also being missed for fundraising.
Challege
Prior to my coming onboard for this project, these groups were highly fragmented in voice, and visual language. What little collateral was in existence was crude, mostly thrown together in Word. Logos had recently been developed by the Creative Director of UCLA, but had yet to be utilized in any significant way to represent the center. Apart from missing opportunities for raising program awareness and program synergy among students, crucial opportunities were also being missed for fundraising.
Results
Coming on as a designer and marketing consultant with The Brandery LA, starting around March of 2015, I helped correct this, honing the brand for the group, as a whole, through the formulation and design of a general brochure, and for individual programs, through the creation of leaflets highlighting their strengths and value offerings. I work closely with the director or the center and the directors of individual groups to create a collateral package that worked for all stakeholders, leaving them all highly satisfied.
Results
Coming on as a designer and marketing consultant with The Brandery LA, starting around March of 2015, I helped correct this, honing the brand for the group, as a whole, through the formulation and design of a general brochure, and for individual programs, through the creation of leaflets highlighting their strengths and value offerings. I work closely with the director or the center and the directors of individual groups to create a collateral package that worked for all stakeholders, leaving them all highly satisfied.
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